Posts Tagged ‘promotion’

One Magazine Presents: Get Someone to Blade Day!

January 8, 2009

“It’s a new year, now let’s go make some new friends! Each dedicated rollerblader wants to see our sport and culture grow to its fullest potential, and Get Someone to Blade Day is here to remind us that one person can make a difference. But getting a new person on blades is about more than just making a new rollerblader, it’s a chance to share the unique awesomeness that is blade culture with new people; to pass the fun you get from blading on to someone else’s life. It’s a win-win situation all around. So don’t be shy. Keep your old blades in your trunk and when you hit up the park next time, get them on a pair of feet. Drag your non-skating friends in with you to the local skate shop. Bring ‘em to the video premieres and events in your area.” – One Magazine. More on the story here

We here at I Roll NY love this concept and appreciate One Magazine for leading the way in branching out to your non-rolling friends. So New York rollers, tell the people you chill at with school, on the block, or just in genereal to come by and check out your favorite skate video. I’m sure they’ll appreciate it and it’ll be a topic starter. Bring them into the culture you’re apart of and let them shockingly ask, “Oh sh*t, you do that?” and you can proudly say, “Yes!” Check out some of the designs for this campaign below, designed by Chris Piasci.