I Roll NY premieres it’s first ever online profile. Our first profile features Jordan Baez, a local blader from the Lower East Side of Manhattan that has been gaining attention and popularity within our scene. Jordan doesn’t fit the typical stigma of NYC blading and we wanted to showcase his talents to the rollerblading world that still has the early years image of NYC blading. This is a look into the resurgence of New York City rollerblading. Youtube link after the jump. Filmed/Edited by Craig Benabu. Additional footage: Joey Rojas.